Industrial Design

Vittel Water Bottle

project information

year:1985
  • The Vittel water bottle is based on the merging of the bottle's practical requirements and the substance's sensual delight. The bottle has a feeling of quality, of a clean and elegant acetic package. It is easy to grip, and has been envisioned and tested to feel good in the hand. By integrating texture into the blow-molding manufacturing process, the Vittel bottle is also not slippery. This texture, which looks like a wavy "V," suggests both the company name and the ripples of water; this characteristic has particular importance for marketing reasons — product identity is strengthened through multiple associations. The bottle suggests that water is a wondrous commodity. It pours smoothly from the mouth of the bottle, and bottles can be stacked on top of each other or packaged in groups of seven to form a circle for a week's worth of drinking. Like a perfume container for water, Vittel water bottle signals that something of real quality is inside.